1. 100% recoverable

Once the typing is outsourced, businesses no longer need to employ secretaries in the traditional sense and despite fee earner numbers climbing, businesses may not need to put in place a proportionate rise in administrative support. Staff can do more for less, with no long term contractual obligations. The arrangement is based purely on results and can be cancelled at any time. There’s no need to worry about the right chemistry fit, sick days, holidays, not to mention productivity levels. In a typical eight hour day, studies show that staff are only productive for about three hours but let’s be generous and assume it’s closer to five. Even then, how long do your staff spend reading news websites, checking social media, discussing non-work related things with co-workers, taking coffee and lunch breaks, making calls to friends or texting? Outsourcing is 100% recoverable.

2. Reach more of your audience

Audio requires the use of a device on which to play it. Making your material available in printed or text format means it can be shared with more of your audience, without the need for a device.

3. Easily find audio content

When you have a transcription, it makes it easier to find a section of audio that you want to listen to again.

4. Make better decisions

Having information in text form can make the analysis of the data faster and easier, letting you make better decisions sooner.

5. Repurpose your content

When you transcribe audio to text, you can re-use that content elsewhere quickly and easily. For example, on your website, in e-mails and electronic Direct Marketing (eDMs) or in press material.

6. Some users like to skim text

Some users don’t want to listen to half an hour of audio. Skim-reading through text is a faster way for them to find what they’re looking for.

7. Make it easier for non-native speakers

If English isn’t your first language comprehending audio can be difficult. With an audio transcription, they can follow text at their own pace. Plus, if you’re translating material, text is far easier to translate into other languages than audio.

8. Produce professional documents

Audio transcription is ideal if you spend a lot of time travelling or in meetings. You can turn your audio into professional documents ready for you to use.

9. Optimise your website SEO and organic traffic

Search engines can’t crawl audio or video, they can only crawl text. Including text gives search engines better access to your content, which can improve your organic search results, so you can deliver your message to more people more effectively.

10. Improve website visitor experience

When you provide text, you improve the overall experience for visitors to your website. It makes it easier for them to search for specific information from a speech, interview, podcast or video.